Why Is SEO A Popular Topic?

Search engine optimization is one of the most talked about and remains as one of the most controversial subjects in the web. It is also one of the most misunderstood.

By definition, SEO is transforming a website in such a way that it performs better in an organic and crawler-based ranking of the search engines often called SERP (search engine results page). This otherwise innocent-sounding definition itself can start to heated debates and discussions about the intention and meaning of the search engine optimization process.

So why is SEO such a hot topic? There are six reasons why SEO has become so popular (or notorious in some sectors) these days, including:

Targeted Website Traffic- driving targeted audiences or visitors into the website is the most significant role of optimizing. Websites are rendered useless when there is no targeted traffic, and in turn, so does the existence of the website itself.

Contentious Issues- no one can find a topic so controversial in any web marketing forum to date. To SEO providers, they contend that SEO is the fundamental element for any website and the popularity of the website on search engines can be increased by using some legal methods. Consequently, opponents of SEO say that SEO is a fraudulent idea which the SEO companies utilize to drain thousands of dollars from the pockets of website owners. Visibility of a website can't be transformed at any cost, they say.

Money Coming In Via SEO - SEO is a multi-million dollar business to date. Search engines, website owners and SEO companies earn millions selling the idea of SEO each year. With that, SEO has become so famous, no doubt.

Outsourced SEO - a large part of the ensuing debate is the giving of SEO projects to agencies or outside parties and the negative impact it has created on the job markets in the west. While in-house providers have to compete with outsourcing services that SEO companies, SEO consultants or related SEO service providers, it has observed a steady decline in local services while markets in the east continue to thrive.

These three reasons makes the word 'SEO' the most popular and debated topic on the internet. Even the concept of search engine optimization is not fully understood by any one. Even the optimization experts have vague ideas on how the sear engines work. But even as the mystery of SEO continues, millions are made by hundreds of companies in the name of SEO.