Tuesday 17 January 2012

Getting Good SEO Copywriters

In essence, good SEO copywriters undoubtedly need specialised knowledge and the talent to create clear, well-written, approriate content on diverse topics, so one has to look out for those who try to trick a client with false logic or science. Search engines, including Google echoes that the key to effective search engine optimization writing is splendidly written, relevant content.

When one is looking for a few good SEO copywriters, consider these:

(1) Have they written an SEO copy before? SEO copy writing is very diverse from writing other types of material, say newsletters or brochures. Just like saying building a jumbo jet is not the same as making a fighter jet. Good SEO copywriters will be eager to tell a client about the work they've done. One would need to Visit some sites to see for themselves; see if their clientele includes SEO, website or online marketing specialists.

(2) Does the SEO copy writer have a website?Has one found a SEO copywriter's website through a search engine? Then that's a good sign. Unfortunately, any person can esaily crowd keywords or key phrases into a website. Does the website read well to the average person? A copy that looks overly repetitive should be a warning: does one really want their website to read like that? Almost all SEO companies, SEO consultants and select SEO services providers have a website to advertise their wares.

(3) Is that SEO copywriter a local?With modern technology it's not required for one to be in the same town, city or even country as their SEO copywriter. But in practice, as with so many traits of enterprises, it's often advantageous to work with a local SEO copywriter. Working together is all about building and maintaining trust: sometimes there's nothing better than sitting down face-to-face.

(4) How much do they charge?Like any product or service, one gets what they pay for with SEO copywriters so best to avoid some of the 'cheap and cheerful' SEO copy out there. Ideally, a SEO copywriter should give a client a fixed price quotation and not just an estimate. A first draft of SEO copywriting should be first covered and at least two rounds of changes. Unless one doesn't want to revise the content mid-project, the copywriter shouldn't change their fee either. The client should be the one to provide keywords and phrases.

(5) How much expereince do they got? That an SEO copywriter hasn't worked in the client's locality before doesn't matter. Essentially, a fresh online writer may bring a new outlook and a refreshing approach to the client's work. Importantly, they can get excited about what they do, interested in the features, advantages and benefits of the product or service, and that they should be used to writing solid SEO copy and having a solid background in marketing and conventional copywriting is a great bonus to the client.

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