A website link in layman language is just like how many people recognize you or linked with you within your society or globally. When we talk about a website, here a website link means how many websites are linked with your website. Proper exchanging links can be an important aspect in getting excellent serps and known as an off-page SEO technique. You can link your website with other internet sites by placing a link (a core text) within their website or by placing the links of others sites in your website. The following are some popular methods used for exchanging links or website link popularity:
One way linking
Two way backlinks or reciprocal linking
Three way liking
There are two types of links which we can get through exchanging links, the first one is a quality link and the second one is a quantity link.
The Quality Link :Getting a website link within a quality website, which is having highly appropriate content and also excellent in Page Rank, is called a quality link. 10 quality links are much better then 50 quantity links (links in unrelated websites).
The Quantity Link: Quantity links are these links which you can get easily through the free directories, unrelated websites and free website link directories. Quantity links are not that much beneficial as quantity links.
Following are some significant things to keep in mind while exchanging links:
1. The internet sites that you are exchanging links should be highly related to your website.
2. Website should be having unique as well as excellent content which is is relevant too.
3. Website shouldn't be having more than 20 links in that particular page on which your website link will be shown.
4. The website link page should be indexed in Google and other significant google as well.
5. The website link page should be cached in Google and other significant google.
6. The link should directly go to your website despite through any other redirection method.
7. Your anchor text should be little bit descriptive despite using only single keyword.
8. Your hypertext or keywords (link's title) should be meaningful and should given a proper knowledge about your website or service.
9. Your website link title should be followed by a meaningful and supportive description.
10. Try to avoid backlinks through software it would be better if done manually.
Always try to get quality links instead of quantity links, if your website's link is placed in a quality website that gives your website more importance. As far as search engine ranking is concern, the off-page search engine optimization is most important boosting factor for your site.
So go for quality links to make your website more popular as well as visible!
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