Small businesses have been falling by the wayside more predictably in a study of enterprises starting in the early seventies to the start of the millenium. Less than half of these live long enough to go beyond their fourth year.
For online businesses, the failure trend went down as the cost of technology and communications dropped to almost nil. The startup for web businesses is virtually free: domain registering costs below ten dollars, starter hosting also costs very low, applications like Wordpress are free to install on a server, web design companies gives one an opportunity to choose logos and themes at minimal prices.
While these curtail lower risk and its equal in startup capital, it doesn't necessarily translate to easy success. Today, businesses easily fail as they can easily be started. Competition is growing precipitously high and future trends tend to go higher than ever. This means that the barometer for failure is far greater than success.
SEO companies, whether in-house or agencies, consultants, specialty SEO services entities (e.g. content writing, ppc consulting, blogsites, etc.) have been the most profitable in the millenium then translating or reinvesting it into growth. Reasons why others fall behind these business leaders today include: rankings, data, capital and cash flow, experience, relationships, network effects, among other factors. One may witness their inadvertent growth while on a standstill, and yet, the competition continues to grow daily. Search engines today, do a better job of plugging the holes in the SEO landscape while learning lessons from failure.
The keys to success in the Search Engine Optimization business thereby include; 1) avoiding debt, 2) choosing winning markets, 3) picking honest educators or mentors, 4) creating (and sticking to) one's own value systems, 5) working longer, harder, faster and smarter than the others, 6) valuing one's time, 7) reinvest in what works well, 8) turning early profits into growth and a commitment to learn faster, 9) keeping updated with one's work and 10) no more excuses in doing what's good.
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