Learning the field Search Engine Optimization has its share of problems, with the availability of little knowledge and false facts that are widely shared, with no understanding of the potential risks and the expected rewards involved. In doing so, these endanger the credibility if not the reputation of SEO practitioners, outsourcing philippines or SEO services entities that often thrive on what they hear from others who are actually not in the know.
As the web structures and search engine relevancy algorithms change, so does SEO. This applies to the concept that answering questions today may not be the right ones tomorrow. PageRank, where accurate answers need context, drives indexing but is equally important for rankings. Like great web content, the aid of commercial links and a potent blog site, search activity has evolved thoroughly over the years and new innovations have sprouted, depending on the size of the company and each even has its unique characteristics and challenges.
Therefore, the best SEO advice contains the following: 1) where one is, 2) where one wants to be, 3) having the resources to bridge the gap between the first two factors, 4) what the competition is doing, and 5) one's strengths and weaknesses relative to their market.
PageRank is important in determining the original source of the content when duplicates of a page exist, in selecting the initial set of results (before re-ranking them based on other factors), and establishing the crawl priority and crawl depth of a site. But when determining which site ranks better than the next, diversity in links is typically far more essential than PageRank in the raw. Though PageRank is supposed to be query independent, Google gets in the way by warping their view of the web graph where necessary to improve relevancy.
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