While Keyword density is a notion that most people aggressively employ to their websites, it doesn't necessarily translate to customers or buyers. Original content writing is a must but some automated content generation programs, inexorably create content that is better than most page copies that people write. Admittedly, even large major companies sort to using robots to write content for corporate publications. As a result, the cost of creating content has dropped to nil. In a business atmosphere dominated by outsourcing, automated content generation and related companies, a search engine has to look beyond what a business has to say about itself if they wanted to stay relevant.
The more qualitative websites that are linked to another given website, the more that website is trusted when it links out to other websites. The PageRank algorithm employed by Google is designed such that links from the homepage of say, a standout pizzeria, are trusted more than a link from a low quality website that links to other subsequently low quality websites. It is the reason in part, Google was allowed to grow so influentially so fast is their usage of elegant link analysis in their relevancy algorithms.
It is the advocacy of SEO and seo-related companies that apart from a friendly web design and other elements, search engines only trust us if others trust us too. In short, search engines via link building (regardless if it is commercial or not) follow people. Actually, most can take heart that one too can follow some of the same signals that search engines follow. One feasible place to start with link building is to see what the competition has done, such that one gets to know what they are up against, get a rough idea of how much it might cost, can resemble or clone some of the easier link building opportunities and enable looking for strengths of multiple different competitors and pick the best parts from each.
No comments:
Post a Comment