Keyword Power

Nowadays, most people know that search engines like Google can be worth more than it's weight in gold --- a single click from there can be worth a minimum of $50. What most don't know are the wonders and power of search engine marketing. Some unscrupulous sites would simply confuse or fool the user into clicking online advertisements, including annoying and equally irrelevant banner ads, whether enticing one to click a button or play an audio (usually containing malware or spyware), from there is an uncomfortable experience. It wouldn't be the web designer or developing company's fault if the site turns out to be a virtual minefield.

While others could easily ignore these unwanted banners, the people behind the scenes unknowingly just add to the confusion by making the ads more annoying. It only gets worse as these continue to multiply day after day. Pop-ups and pop-unders that are unblockable, ads that resemble security notices, malevolent flash cookies (that destroy other cookies), ads that expand over the content, pages that don't close or disable the back button and auto-generated content via scraping and APIs only add to the troubles. This is where ad consulting comes in.

By contrast, useful and relevant ads make Google the virtual cash cow that it is today. Search engine marketing is a different and upright form of advertisement --- doesn't distract or annoy users, request searches give results to important interests. How? Advertisers need only to make a bid to show up where they are relevant or not. Bidding for irrelevant keywords make one lose money on every click. It is why search engine marketing is akin to the ecosystem of the ocean --- self-correcting or cleaning, where relevancy is rewarded with further distribution. Google may not show any ads, or may only display them in a less prominent position if the search is non-commercial. In tandem with effective content writing, this commitment to relevancy builds the user's trust in the search results. It is the user who sees the ads and clicks them because they are relevant to their wants, needs, and goals.

Considering these two approaches, website ads with no targeting can have little to no value. Search traffic, which is laser targeted, is worth thirty times over. The lingering question Would be is for the business to hunt for customers rather than making it available for customers to hunt it. SEO via seo services entities (whether in-house or agency) allows one to tap the value of search, with customers finding the business when they need their products and services.

Search engine marketing is a wonder for it not only is it so targeted, but benefits search engines to share valuable keywords with prospective advertisers. This means a customer gets to spy on the relative search volumes of different keywords, and how much their competitors are willing to pay for keywords.

Using software like the Google traffic estimator, the objective here is to enter some of the business's keywords there and see what Google thinks they are worth. It should be noted the values entered are rough estimates, but often are a good starting point, including, 1) listing down five important keywords related to the business, 2) entering all three match types for their keyword, 3) picking the related business language and markets, 4) forbidding bid price and in this way, Google assumes the business is willing to pay the market rate and, 5) entering and getting (or knowing) one's results.