Link Building Essentials

Link building, among all SEO practitioners, has been the most challenging thing stopping them from improving their website rankings and online traffic. Submitting one's website to leading general web directories and directories related closely to the business is one of the easiest ways to start building links. One shouldn't just think of directories as being areas that conveniently accept websites for the sake of it. Some of the best directories represent business partnerships and exist on sites like manufacturers the business sells for, to local government sites, or the local chamber of commerce. The dream of most web companies, domestic or outsourced is for every business link to be included in all web directories.

Google has some lists of the most popular Google Checkout business partners that one could use. Questions that abound before utilizing these business partnerships, whether commercial links or not, are like: 1) would some of the business partners be willing to link to one's website?, 2) are there any trade organizations or local business organizations that the business can join?, and 3) if no relevant organizations exist, could or should the business create one?

While link quality is one important factor, another important element is link anchor text. A leading SEO specialist highlights the importance of using descriptive anchor text, wherein: useful descriptive anchor text can be awesome, not only for any user who gets a better idea what they are going to be clicking through to, but helpful for search engines to better understand what that page is likely about.

One can't always control how other people will link at one's business site, more often, they can be guided. Official names are what people generally refer to things. If one's domain name is yourwebsite.com, and the company is aggressive at marketing their site, then many people who mention their site are going to link at theirs with Web Hosts as the anchor text.

Beyond one's domain name, guiding anchor text with the names one endears articles, tools, and other content published on the website. SEO services will tell you, if one wants people to reference something on the site, they could use a specific set of words then make sure those words are in the page title, file name, and in the product name. A good web design, creative content and a product logo helps influence anchor text even more.