Keyword Power

Nowadays, most people know that search engines like Google can be worth more than it's weight in gold --- a single click from there can be worth a minimum of $50. What most don't know are the wonders and power of search engine marketing. Some unscrupulous sites would simply confuse or fool the user into clicking online advertisements, including annoying and equally irrelevant banner ads, whether enticing one to click a button or play an audio (usually containing malware or spyware), from there is an uncomfortable experience. It wouldn't be the web designer or developing company's fault if the site turns out to be a virtual minefield.

While others could easily ignore these unwanted banners, the people behind the scenes unknowingly just add to the confusion by making the ads more annoying. It only gets worse as these continue to multiply day after day. Pop-ups and pop-unders that are unblockable, ads that resemble security notices, malevolent flash cookies (that destroy other cookies), ads that expand over the content, pages that don't close or disable the back button and auto-generated content via scraping and APIs only add to the troubles. This is where ad consulting comes in.

By contrast, useful and relevant ads make Google the virtual cash cow that it is today. Search engine marketing is a different and upright form of advertisement --- doesn't distract or annoy users, request searches give results to important interests. How? Advertisers need only to make a bid to show up where they are relevant or not. Bidding for irrelevant keywords make one lose money on every click. It is why search engine marketing is akin to the ecosystem of the ocean --- self-correcting or cleaning, where relevancy is rewarded with further distribution. Google may not show any ads, or may only display them in a less prominent position if the search is non-commercial. In tandem with effective content writing, this commitment to relevancy builds the user's trust in the search results. It is the user who sees the ads and clicks them because they are relevant to their wants, needs, and goals.

Considering these two approaches, website ads with no targeting can have little to no value. Search traffic, which is laser targeted, is worth thirty times over. The lingering question Would be is for the business to hunt for customers rather than making it available for customers to hunt it. SEO via seo services entities (whether in-house or agency) allows one to tap the value of search, with customers finding the business when they need their products and services.

Search engine marketing is a wonder for it not only is it so targeted, but benefits search engines to share valuable keywords with prospective advertisers. This means a customer gets to spy on the relative search volumes of different keywords, and how much their competitors are willing to pay for keywords.

Using software like the Google traffic estimator, the objective here is to enter some of the business's keywords there and see what Google thinks they are worth. It should be noted the values entered are rough estimates, but often are a good starting point, including, 1) listing down five important keywords related to the business, 2) entering all three match types for their keyword, 3) picking the related business language and markets, 4) forbidding bid price and in this way, Google assumes the business is willing to pay the market rate and, 5) entering and getting (or knowing) one's results.

Getting Good SEO Copywriters

In essence, good SEO copywriters undoubtedly need specialised knowledge and the talent to create clear, well-written, approriate content on diverse topics, so one has to look out for those who try to trick a client with false logic or science. Search engines, including Google echoes that the key to effective search engine optimization writing is splendidly written, relevant content.

When one is looking for a few good SEO copywriters, consider these:

(1) Have they written an SEO copy before? SEO copy writing is very diverse from writing other types of material, say newsletters or brochures. Just like saying building a jumbo jet is not the same as making a fighter jet. Good SEO copywriters will be eager to tell a client about the work they've done. One would need to Visit some sites to see for themselves; see if their clientele includes SEO, website or online marketing specialists.

(2) Does the SEO copy writer have a website?Has one found a SEO copywriter's website through a search engine? Then that's a good sign. Unfortunately, any person can esaily crowd keywords or key phrases into a website. Does the website read well to the average person? A copy that looks overly repetitive should be a warning: does one really want their website to read like that? Almost all SEO companies, SEO consultants and select SEO services providers have a website to advertise their wares.

(3) Is that SEO copywriter a local?With modern technology it's not required for one to be in the same town, city or even country as their SEO copywriter. But in practice, as with so many traits of enterprises, it's often advantageous to work with a local SEO copywriter. Working together is all about building and maintaining trust: sometimes there's nothing better than sitting down face-to-face.

(4) How much do they charge?Like any product or service, one gets what they pay for with SEO copywriters so best to avoid some of the 'cheap and cheerful' SEO copy out there. Ideally, a SEO copywriter should give a client a fixed price quotation and not just an estimate. A first draft of SEO copywriting should be first covered and at least two rounds of changes. Unless one doesn't want to revise the content mid-project, the copywriter shouldn't change their fee either. The client should be the one to provide keywords and phrases.

(5) How much expereince do they got? That an SEO copywriter hasn't worked in the client's locality before doesn't matter. Essentially, a fresh online writer may bring a new outlook and a refreshing approach to the client's work. Importantly, they can get excited about what they do, interested in the features, advantages and benefits of the product or service, and that they should be used to writing solid SEO copy and having a solid background in marketing and conventional copywriting is a great bonus to the client.

Outsourced vs. In-House SEO, Pros and Cons

With the advent and popularity of Internet Marketing growing by leaps and bounds, plainly having just a website for any business is not enough. User visibility and the capability to appear in search results when users look for related keywords is fundamental for every website. With numerous competitors and websites selling similar goods or services as one's business, it's only prudent that one has to get noticed and thereby able to bring more business.

Enter search engine optimization or SEO. Nowadays, large numbers of entities are adding SEO into their marketing plans of action. Which prompts another question. Is In-House SEO far better or should one outsource the SEO of a website to an agency? What are the pros and cons of each? Consider looking into both of these models and then the businesses could decide based on their needs.

In-House SEO Pros
1. In-house SEO experts would know one's business well and thereby will understand the intricacies of the client and its challenges.
2. Doing the job in-house gives one complete jurisdiction over the methods and their execution. The SEO consultant or expert can be contacted immediately for any changes since they are within the same location or office as the other members of the company.
3. Exclusively Works only on the client's website and not on any other. This means that full attention is given to one's project and can easily work on improving the SERP rankings of that website.
4. Sometimes in-house SEO is less expensive.

In-House SEO Cons
1. With SEO as a rapidly changing and diverse industry, the algorithms used in search engines also keep changing. One needs to frequently be on the lookout with the changes. SEO skills also keep evolving. Often this becomes a self-learning process: one might need to spend time and sometimes money to learn the new strategies of SEO, thereby keeping oneself updated with the changes.
2. With in-house SEO, keeping up to the trends within the industry is important, can be time consuming and increasingly expensive. One needs to pay attention to the overall strategy connected to one's website but may not find the time to be updated with any new SEO trends, often resulting in outdated SEO practices which could further affect their website's SERP ranking.
3. If one chooses to do their SEO In-House, then they need to buy certain tools required in SEO, which can in turn, be very expensive. And acquiring these tools is not enough; learning how to use them can further take up plenty of one's time.

Outsourced SEO Pros
1. Outsourcing one's SEO needs to an agency or SEO company can have a very big advantage --- acquiring the services and expertise of an entire team of SEO experts who will work on the website. With a team that only works on SEO projects, they are up to date with the latest upheavels in business and thereby one doesn't have to spend time or money in getting familiar with these trends. This team will conceptualize SEO plans of action for your business keeping these trends in mind.
2. SEO companies or agencies work with large numbers of clients. Experience-wise, they have the
advantage of working on different kinds of businesses thus understanding their needs better. This wide and varied outlook can be an enormous advantage in getting visibility on the web.
3. In outsourced SEO, one doesn't have to spend time, effort and money on hiring in-house SEO, training and tools.
4. The pressures of other aspects of marketing one's business will not affect the outsourcing SEO agency and can concentrate only on the search optimization of the client's website.
5. Faster execution of tasks with a team of people working on a client's website as opposed to one or two in-house experts is a trademark of outsourced SEO companies.

Outsourced SEO Cons
1. Outsourcing SEO may require one to oftentimes invest a little more money than one would, if a client were to do the SEO of their website in-house by themselves.
2. An outsourcing SEO company would need some time to get to know the client's business and the way they work. The agency would need to get used to working with that company.
3. With numerous clients, one cannot be sure of the time and focus that the outsourcing SEO company will be giving to the project. It may require constantly keeping check on the work done and on the progress of their client's website.
4. Some outsourcing SEO companies may use inexpensive and low-grade quality tools based SEO or black hat SEO techniques to get the results, contrary to what they promised the clients. Often, the client may have to get involved with the outsourcing SEO company's work to make sure such methods are not being used for their website.

Are SEO Forums Becoming Obsolete?

With hundreds of SEO forum sites lining up on the online superhighway, one might surmise that these forums are fast becoming a novelty --- playing to the adage that too much good can somehow result into something bad. Perhaps, as most SEOs, whether SEO companies or specific SEO services providers,in-house or outsourced, experts or novices, they had to admit the forums played a part in the evolution of their craft.

Do real SEO's go to the forums? This is one burning question that has some truth underpinned to it. The usual answer was: real SEOs used to go to forums all the time. Used to. Consider a fact, one would bet most real SEOs learned the craft on these very forums. Nowadays, real SEOs post all of that hard earned expertise on their own sites or other's blogs. Why buy a cow when the milk is free --- and sell some of it yourself?


Looking at the recent history of SEO forums, they have been the foundation of the search engine
optimization industry's knowledge base since the beginning, but not without their share of controversy or drama. Accountability in such, though at differing levels, has long been a problem for anyone when visiting SEO forums. Many forums allow discussion of black hat or potentially unethical methods or techniques, leaning on their membership crutches to counter or expose the problems with such activities.

Often, this is not always the case and any exchange of knowledge may go unchallenged. Certain forums have their own methods of policing themselves as to stem this tide, especially when exposing spammers or black hat SEOs but even so, the results are superficial at best. Other issues that ran the gamut from political to personal, surfaced in these forums, then observers point out that a steady decline is in the works.

Notwithstanding the membership numbers in most SEO forums that remained unchanged, but saw some decrease in the top ten, another question arises: how have real SEOs used the forums? The influx of SEO forums, most industry observers and experts admit that these have opened the floodgates to irreplaceable knowledge and is a coming of age for most of them, a distinct comparison from previous years. The influence of SEO forums, in the form of educational dividends, sharing of knowledge and information, relationships, networking with friends and clients, business success stories and other non-educational benefits. Today, SEO companies, consultants, SEO services-related entities provide these forums as well.

In addition, another query was raised, if one would recommend SEO forums to those who are willing to learn the trade. The replies ranged from the forums being avenues for participation or discussion, being "the purest places of creative, collective and competitive intelligence, to making good overall sense. Seems SEO forums are here to stay.

What Is Article Marketing Traffic?

Everyone may be familiar with the saying, the pen is mightier than the sword. This applies to websites too and therefore, one's website. One's keyboard is the sword and a well written article, to aid in achieving the best targeted traffic anywhere in the web is a perfect tool. If one doesn't argue about being a very capable article writer, to fledgling businesses, hiring the services of an able if not reputable web content article writer is the best thing for one's website.

Competent article writers, referred to or even from SEO companies (where article writing is often part of their SEO services), SEO consultants or just about anyone from the search engine optimization industry can make sure that one gets to have least one decent blog or article every couple of days or at best, daily. Those write ups should talk about the products or services that one sells on the website.

The more articles that are featured on one's site, the higher the chances of that website in increasing its traffic in such short time.The principle behind how those write-ups increase traffic to a website is quite simple: it's worth remembering that each article would ultimately talk at length about the products or services being featured. The increasing volume of words the articles refer to the product, the higher the chances of one's website prevailing on top of a search engine's search result. Subsequently, this method works on how keenly the keywords are being used and how often they are in the right places. Thereby, keywords research is the most meaningful feature to making a top-ranked article via SEO.

In this way, the free targeted market of the business can be raised too by choosing the appropriate affiliate websites or site partners. A comprehensive research on how such ansd which strategies apply and how well one could get the foremost article marketing traffic must be conducted.

Before anyone could delve into product or service writing and posting them afterwards, research in ascertaining what it is that the general public wants to learn from the articles must be done. Try consulting an SEO expert or company. Proper research and the right articles can ensure to guarantee the best targeted traffic to one's website, like previously stated, in such short time. Immense traffic can be generated through article marketing; it's not difficult once one knows how these work. One needs a reasonably good plan to follow. In this way, easy money can be generated and that's what article marketing is all about.

SEO: Keeping A Step Ahead Of The Competition

No one denies that enhancing the ranking of one's website is one penultimate objective of search engine optimization, every SEO company, and the strategies and work they carry out to achieve that end. Beating the competition is another. An ensemble of useful methods to choose from can enable one to achive first base over their rivals in SEO and in search engine results page (SERP) rankings.

The foremost basic step that one needs to do is ensuring that all of the fundamental SEO software and methods are currently available to the business, which is truly part and parcel of SEO services, including:

a. Site content optimization through SEO content providers are a must.
b. Website articles, even with help from SEO writing services, should be optimized as well.
c. HTML meta-tags must be applied scrupulously.
d. Choosing a proper domain name or URL is advantageous.
e. An intensive but results-oriented link building campaign.
f. Focus on including backlinks and traffic to the website via a well-developed article marketing campaign.

Aside from the basics, it is also essential that one implements intensive and proper methods through which the business can conduct a continuous watch of how successful those SEO and improvements in SERP ranking strategies are holding up. Usage of a comprehensive monitoring system and apparatus is also critical to enable one to see what their rivals are up to. SEO companies and SEO consultants are adept at these methods, so one might need to get their input. With this is mind, one needs to ascertain in doing these on a daily basis, if one one wants to be a step ahead of the competition.

Be Like The Competition In SEO?

In business circles, there's nothing illegal about acquiring or making copycat strategies and decisions similar to that of the competition, some sort of white hat industrial espionage, and SEO companies and the search engine optimization industry, as a whole are not exempt.

A simple search click and finding that the present top competitor's website has a few hundreds of backlinks connected to it will give one a general idea of what's it about. That what one's competitor is doing right will enable the rest to gain knowledge of the methods of how they achieve higher rankings, to that end. Try this link building campaign and voila!

Other methods on gaining access to a competitor's internet site is taking a peek at their page source. By simply clicking on that option in one's web browser, this allows one to see exactly what metatags, either keywords, description or title that they are utilizing and allows one to somehow create similar metatags for a site. Another is to look at the keyword density of the rival entity. Tools like KeywordDensity.com are readily available online.

In layman's terms, learning about the competition and what they do, just like SEO basics and services, is just a search click away.

SEO Consultation Is A Lark

Exactly, how is it done? SEO consulting, in layman's terms, is basically the setting up of plans on how to improve a client's ranking on popular search engines including Google, Yahoo, Bing, among others. For example, if the business is selling affordable catering services online, one will have to come up on the first page of, say Google when someone inputs "affordable catering services" on the search bar. One won't be able to achieve this if one isn't privy about how Google ranks pages or how Yahoo counts clicks. For this, a concise but easy briefing from an SEO Consultant should be done first before the firm instantly gives up when they find out that their website is not on the first page of any search engine results.

Excellent SEO consulting is effective in terms of gaining online traffic and transforming clicks into revenues, one needs to know how to look for the best SEO adviser available. To do this, with the multitude of SEO consultants, SEO companies or outsourced entities that practically offer the same SEO services, one has to be aware of the characteristics to look out for when choosing one:

The Top Three Traits of A Topnotch SEO Consultant:

A. Interested About The Business
It is widely believed that before any firm or consultant can begin detailing any plan of action for successfully becoming numero uno, the SEO consultant or SEO company must first "have an understanding of the clients' business and marketing goals to develop a finite strategy and steps to take for that winning SEO campaign." If that consultant is interested in what the business is selling and is adeptly knowledgeable about what it is that the client want to achieve, then for sure, doing business with this SEO consultant will be a cakewalk.

B. Adept In The Different Fields of SEO
"The ideal SEO consultant or firm should understand terms a standard SEO entity ought to know like: Business Objectives, Marketing Strategies, Demographics of Target Audience, Media Mix & Flight Dates, Creative considerations, Messaging, Success Metrics, Dependencies, and Methods of Measurement".SEO consulting requires the consultant or outfit to not only just have a repertoire of skills but also hold a wide array of expertise on the different fields of SEO. Working with a company that knows how concepts go about will ultimately be advantageous as the client already knows that the consultant knows what he is capable of.

C. Able To Communicate Effectively.
Prudent and on-time reporting and monitoring should definitely be a function of an SEO consultant or firm so that the client has an idea if there has been any progress with the plans of action taken to achieve their business goals. Any SEO consultant who's able to make suggestions as to how to improve traffic after a month's report is plain proof that they are knowledgeable and able to do the job accordingly. Constant and effective communication, whether relaying good or not so news, is always the primary key to effective SEO Consulting.

If one is out looking for a better way to improve sales performance, going out into internet marketing is greatly the best idea. However, testing unknown waters is ill-advised so one should be sure to seek advice from an expert SEO Consultant who can give a client the best knowledge on how to make one's business improve.

The Right Kind Of SEO Service, Anyone?

Primarily, one will want to consider this if the business attempts to select the right search engine optimization supplier --- to ascertain the list of SEO services that they can give you. Essentially, this is something that everyone should realize: ensuring that one knows what those specific SEO companies are able to provide their clients for the money paid to them. One will find that many SEO companies will be extremely scrupulous of how they would go about, providing the SEO services they listed in their repertoire.

What You Really Need. Obviously, there are gonna be many of those SEO services that will not suit one's needs or is perhaps nonsense to the company. There's little possibility to go about all of these, and dismissing those that one doesn't have any demand is prudent. In the case of any other listed services, all one needs is to click each link to check those SEO services to enable their site ready to go or having them maintain the client's SEO Articles, keeping the content clean and current. After one has viewed all those feasible, accessible services, decide which will be of particular use, then the site is ready to go out into the online world.

Make Sure The SEO Supplier Is Available When Needed: One should get hold of that particular SEO company that the business has decided that they're gonna be working together with. Does this supplier have an e-mail address and a customer service hotline or perhaps a special contact number which one can use to quickly make contact with the client service department and/or specialist when they're needed? Many providers have this information available to those that wish to assist their clients. How can the SEO related issues be resolved if the client even fails to even get in touch with the right people?

Link Building As A Prime Service: Many existing SEO companies will provide link building to clients as part of their SEO marketing tools, or anyone who has actually created an internet site, whether enterprise or individual who wants access to link building services, it's clear one is receiving the very best of services.